Análise Editorial offers an iPad version of the publication, SÃO PAULO OUTLOOK 2012.

The magazine is a special edition produced by Análise Editorial, sponsored by the city government of São Paulo and of SPTuris, with the purpose of introducing the city to foreigners, investors and any professional or organization that wishes to know more about the opportunities available in the city.
In this third edition, São Paulo Outlook invites the reader to discover a creative city. São Paulo is moving towards economic growth based on the expansion of services, concentration of high added value intellectual activities that privilege the intense use of technology, art and cultural integration. The creative economy is a concept whose essence is to create and execute new ideas.
One of Sao Paulo’s main challenges is to develop creative labor. Some professionals and entrepreneurs have managed to take advantage of the cultural diversity and the consumers of the city to create and manage prominent businesses in Brazil and now export their products. See of the people who transformed their creativity into successful ideas in the section “Sao Paulo’s Creative Citizens”.