WimLance connects people looking for video content (called Operators) to people owning or able to produce the content sought (called Reporters).

Using the webapp WimLance (available at wimlance.tv) an Operator can issue “Calls” containing
- Name of Call
- Description of video sought
- Expiration date of Call
- License accepted by Operator (a Creative Commons license, but also professional – i.e. pay – license)
- In case of professional license how much Operator is willing to pay

Reporters will receive notification on their WimLance app and can respond with videos that are just shot, already in the device or already uploaded to the WimBox service.

If Operator accepts a video, Reporter’s PayPal account will be accredited (if a remuneration was contemplated by the Call) and Reporter may use video according to license.