VV’s holding group, IPGL, has been publishing Russian language press around Europe for the past 10 years, achieving considerable market penetration of its local ex-patriot Russian communities. In late 2005, IPGL decided to segment their own national market by launching the first pan-European Anglo-Russian luxury lifestyle magazine. Aimed at the growing numbers of HighNetWorth and UltraHighNetWorth Russians traveling frequently around the continent, investing in the European property market and, increasingly, taking permanent residence in cities such as London, VV was officially born in November 2005