Vet-Advantage Magazine: Our mission is to activate the animal health distribution channel by engaging, educating and informing distributor sales reps (DSRs) enabling them to increase their value to animal health customers and suppliers. Our readers are of critical importance to the veterinarian and ultimately to the health of the animals under their care. By providing them with knowledge on market trends, customer needs, products and promotions, we help them deliver value to their customers, enabling them to become true business partners.