Sometimes the Midwest gets a bad wrap. Urban Plains Magazine is changing that. A free iPad magazine for those who gladly call the Midwest home, Urban Plains captures the culture and the lives of young professionals who embrace their homegrown roots. The 2012 issue takes aim at redefining the Midwest, scouring the fly-over states for the interesting people and places that proudly separate America’s Heartland from the coasts. If you’re one of them, welcome home.

ISSUE HIGHLIGHTS:
•Life in Joplin, Missouri after the May 2011 tornado
•Find your style at Heimie’s Haberdashery in St. Paul Minnesota
•The four best Midwestern micro-liquors from all over the Midwest.
•Planning for a Midwestern Earthquake
•Three young entrepreneurs help resurrect Detroit
•Q&A with the Minneapolis band The 4onthefloor
•St. Louis’ members-only social club Blood & Sand
•One writer learns the art of trapeze in Chicago
•Chicago’s Bleeding Heart Bakery

MAGAZINE FEATURES:
- Free download of Urban Plains 2012
- An easy-to-use format for reading and navigating via Mag+ platform
- Entire magazine readable offline - Links to websites and video

Email urbanplains@gmail.com with feedback or technical difficulties.