Transformer is our proprietary tool that allows us to monitor and track the rankings of our clients’ key search terms. Clients are able to log in and see how we’re performing across all their key search terms. Storing several years of data we’re able to see correlations in activity and ranking, giving us competitive insight into the most effective SEO techniques and which factors are currently given weight by search engines. Transformer is now available on the iPhone so you can check your natural search data on the go, wherever you are.