The Room is a Hungarian bilingual magazine that was founded some five years ago. Since then it has grown from a fledgling example of central European luxury publishing into a confident publication. Printed on high-quality paper in a slightly oversized format, it has a sumptuous feel to it; heading in the direction of a coffee table tome.

Editor-In-Chief Ali Tóth and Fashion Director Anikó Virág oversee its content of fashion, art, design and culture which often has a central European focus to it, providing a fresh and insightful vision on such topics away from the same old centres that usually dominate. The overall art direction of Zoltán Lonovics is restrained and elegant allowing the fabulous photography a suitable framing.

Even during the troubled communist era, Hungary’s old connection with the Austro-Hungarian Empire gave it something of a special relationship with some of its Germanic neighbours that other eastern and central European states did not share. Now, steadfastly one of the newer EU members, it’s easy to see just how and why the sensibility of the magazine would readily appeal to a broad sophisticated readership in central and northern Europe. But, one of the particular delights of The Room is that it’s not too predictable. The regional talent may be well represented, but the choices of international talents on whom to do interesting articles is far from regurgitating the same old celebrities.

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