Supermarket Frenzy is a zipped up board game that requires whizzing around a supermarket at record speed purchasing items from a shopping list. Player’s select a token, roll a die and take off around the board using coupons and avoiding hazards. The player competes against him or herself or others on the central score board, to beat his or her previous time. The game has completely unique graphics and fully functional recipe cards that can be used in “real life.”