The UK’s first dedicated shoe blog, Shoewawa brings a daily footwear fix to shoe-loving women everywhere. From high street to high end, the site explores the modern obsession with shoes from all angles, taking in seasonal trends and sharing shopping secrets with its active and highly engaged audience. Fun and light-hearted with a down-to-earth attitude, Shoewawa’s popular features include Ugly Shoe of the Week, Designer vs. high street and Shoe Tube.

Launched in 2004, Shoewawa has become an online authority on all levels of the footwear market, gaining coverage in titles including InStyle, Stylist, Marie Claire, How to Spend It, the Independent, New Media Age and many more. Commercial collaborations have included tie-ins with TK Maxx, Dune, Moda in Pelle, Redfoot, Evian, My Wardrobe, House of Fraser, Karen Millen and Liberty.

Share stories with your friends via Facebook, Twitter, email and SMS. Also you can control the number of stories shown (up to 200) and even mark individual stories for offline reading.