Before the RowGlow app there were just boring boat lights that all looked like the same blinking red dots in the dark. You couldn't tell anyone apart. Then came the RowGlow app. It allows your boat to be differentiated and identified by color in complete darkness. And for even more personality, pair the app with the RowGlow lighting system.

With the RowGlow app, you can custom-select your favorite colors and have them blink at whatever stroke rate you desire. Now you can tell which boat is the Varsity, which boat is the JV, and which boat belongs to Coach. Or tell the difference between people in your group of singles.

The RowGlow lighting system is an innovative new technology consisting of two waterproof light tubes—one green and one red—that wrap 360 degrees around your boat or small watercraft. On the port side, you see a continuous glowing red stripe down the length of your boat. On the starboard side, it glows green. The RowGlow's waterproof battery compartment was designed not only to hold the rechargeable batteries, but also to safely and conveniently store your keys, inhaler, wallet, or most important, your smartphone so that you can run the RowGlow app.