CKRV-FM - Kamloops Only Hit Music Station - 97.5 The River plays the music of today in a format best described as HOT AC. The interactive, never boring morning show delivers a feast of pop culture goodies, news and information as well as the best music and talk....capturing the interest of todays youthful and trendy adults. After work, stick around for the drive home with more of today's hit music and the most interaction & local information in the city. On the weekends, we provide the most popular syndicated programming. From the AT40 with Ryan Seacrest to the best in acoustic and remixed music.

All of our personalities pride themselves in providing the very best content and music geared towards the listeners of Kamloops, British Columbia. For the most local / interaction / listener driven content, the very best music, contests and personalities as well as the most fun - Kamloops Hit Music station, 97.5 The River - is Kamloops first choice!