For most of us, failure represent the stuff of nightmares. What will happen when there I no money in the bank account? Who will cover the bills? School fees and day care, insurance premiums, milk? When will they cutoff electricity, phone, natural gas and water? How bad is that eviction notice?

Starting with this list of questions Jawwad weaves a tale that takes readers from New York to California in search of the deepest fear of a new entrepreneur – What if I fail?

A touching confession that alternates between the bittersweet reality of a dying venture and the promise of multimillion dollar valuations, Reboot is a journey of self discovery that every entrepreneur can relate to. It is a book of questions and answers that will force us to re-examine our personal prejudices against failure.

Book Reviews:

“The experience and the rich perspective on entrepreneurship make the book especially interesting...” - Glenn R Hubbard, Deand and Russel L Carson Professor of Finance and Econ. Columbia University

“In Reboot, Jawwad Ahmed Farid, not only tells his personla journal from success to failure and back again, but he does it with wit and insight...” - Robert Ferrigno, New York Times bestselling author of the Prayers for the Assassin, Scavenger Hunt, the Wakeup and Heartbreaker

“...one of those rare 'cannot-put-down' books” – Jehan Ara, President, Pakistan Software Houses Association (P@SHA)

“So alive, so intense, so well written...” – Dr Jawaid Ghani, Chairman PITB (Punjab IT Board), Professor and Dean Suleman Dawood School of Business, LUMS

“...the eagerly-awaited book” – CIO Pakistan (Rabia Gharib)

“I keep it on my desk to keep me inspired” – Telecom PK (Babar Bhatti)