REAL CRM, a new addition to REVO products line, is a true effective helper for products and sales managers to collect, maintain and make use of customers' data and interaction information; it enables sales-force team especially in pharmaceutical domain to transform the mundane task of customers information and interaction data into a minimum effort easy, and consistent and enjoyable task. REAL CRM takes the sales reps burden away and helps them focus on executing their core activities and achieving results.