Reactivate Athens with the contribution of citizens, enables direct recording and sending Ideas about improving central Athens. The goal is to generate 101 provocative ideas for central Athens that actively avoid the destructive forces of gentrification and eviction. These ideas will combine top-down and bottom-up processes in order to utilize the territory between the formal and informal as a new point of contact for architecture and social design in the city. Each idea will represent an identifiable tool; a catalyst to reprogram, reactivate, and integrate specific areas within central Athens and foster new urban qualities. Taken together, these ideas will form a transferable urban toolbox that has a strong trans-formative capacity and proposes socially effective ways of connecting architecture with society.