Protein Pow's mission is simple: to change the way people perceive and approach their protein powders; to inspire everyone to think beyond the shake. Why? Because, with protein pow(d)er cooking, an indefinite array of healthy and delicious foods are possible - foods that satisfy not only our tastebuds, but also our health, nutrition, and optimum fitness. Protein Pow is dedicated to opening up an entire world we may have never knew existed: one where we can have our cake and eat it too. It's a world where life without sugar, empty calories, refined carbohydrates, hydrogenated fats, and nutritionally-void foods becomes not a task to be joylessly carried out but a pleasure. It's a world where high-protein diets cease to be boring and become interesting, delicious, and fun instead! Welcome to the party, make yourself at home ;-)