This assessment tool helps you to decide whether to increase the price of a product or service. It also helps you identify actions that you could take to make increasing the price less risky.

The assessment is performed by touching the left most circles and answering the questions stepping towards the right until all the questions have been answered. The app will check that your answers are consistent with your previous answers (using fuzzy logic) and challenge you with reasons if you are inconsistent. These answers should be treated as indicative rather than definitive and you choose how to proceed.

The resulting display will highlight the areas of strength and weakness affecting your ability to increase prices.

The session can be printed out and also saved for future consultation.