Following examples of many countries in the region and world, it has been proven that the best promotion of a country is through its culture. PriFest's mission is to open doors of the newest country in the world, Kosovo, to welcome different cultures of the world through cinema, using it as a medium to promote open dialogue between cultures and nations. PriFest seeks to bring the best of world cinema to Prishtina & Kosovo, and to promote the best of Kosovar film to the international audience. PriFest aims to develop local and international talent, by enhancing growth of the industry in the country.