You've seen them on TV: phone numbers made memorable by turning the number into a word or phrase. Maybe it was a golf course family at 1-800-55-LINKS, or the local petting zoo at 202-5-LLAMA.

Have you ever wondered what *your* phone number spells? Sure, you could get out pencil, paper and the supersized Webster's, but that ain't gonna fit on your belt, is it? And unless you're a Scrabble champion, you can bet you're going to miss a few.

Now, a lot of us have inconvenient phone numbers, filled with zeros and ones -- things that don't map to any letters. Not a problem. Get all '733t' on that, and when you do, you'll know "Bob is MiG 14" will get you the President.

I know what you're thinking. It's a novelty, but is it worth a buck?! Well, you don't have to be Mr. Popeil to see all the ways you can use this handy little app:

Does your kid have the memory of a flour sifter? Can he not remember how to phone home for all the toys in China? You're just seconds away from something he'll remember.

You're getting a new mobile phone and you can choose from a small set of available numbers. You don't want to get the one that spells LOSER, do you?

See the girl at the end of the bar? She's so into you. No, really. Go get her digits, champ. Then plug them in so you remember how to call her well after the beer goggles have worn off.

Now how much would you pay?