MINI Moments is a simple snap-and-share photo app for MINI events and MINI spotted on the open road. The user who downloads the MINI Moments iPhone app can snap photos of themselves, their friends or their surroundings and (once signed in through Facebook), share them on the spot. With each photo posted, the user has the option to share it on Twitter or Facebook before it is automatically uploaded to a real-time feed made up of all photos shared to the app. This live feed exists both in the iPhone app, on Facebook and on MINISpace.com. Users can filter photos by different event categories, by popularity (views) or by most recently uploaded.

All uploaded photos are automatically shared to the app and published on Facebook.