The iPhone app is intuitively names as “Mall Monkey”. The app will provide the shopper the ability like a "Monkey" to hop around the mall and get right into where they need to go.

The app is for everyone who would like to have a great time at the shopping mall. This intuitive and intelligent app will track the user’s iPhone in the mall and provide directions, list of shopping outlets, an insight into promotions and other discounts available in the shopping mall.
There may be other iPhone apps which fall under the same genre. But the proposed iPhone app will be in the league of its own. It will be a premier product catering to intelligent and intuitive shopper, who loves to have details they need on their finger tips ( no pun indented).