Magnificent 7 is a charity event like no other. This ‘7x1’ collaboration between SWAROVSKI ELEMENTS, Chinese celebrity Michele Reis and six new-generation Chinese designers plan to unleash the full power of the Chinese social media Weibo to generate powerful support for a unique high fashion design project to aid the JMJ Children’s Charitable Foundation. The power of this ‘7x1’ collaboration: seven committed individuals ‘times’ the international brand strength of SWAROVSKI ELEMENTS with its proud history of corporate social responsibility, draws on each participant’s extensive exposure and influence on Weibo. It is hoped that the resulting social media interactions will spark off an impressive outpouring of support and generosity for the project.

www.mseven.swarovski-elements.com.hk