Gregg Lederman: The Brand Integrity Guy!

Get ready to experience Gregg Lederman "on the go." Learn ways to define your company culture, engage employees with your culture, and delight customers with "that's living the brand” experiences.

Gregg is determined to help as many organizations as he can implement simple, proven people systems that ensure their employees are able to outbehave the competition.

In addition to being a professional speaker, Gregg is the Managing Partner of Brand Integrity Inc.—an employee performance and customer experience design company headquartered in Rochester, NY. He is also a professor at the William E. Simon Graduate School of Business Administration at the University of Rochester and the author of the two-time award-winning book Achieve Brand Integrity. Achieve Brand Integrity has been recognized as the best independently published business book in the categories of Leadership, HR, and Training.

Gregg and his Brand Integrity team have become known for helping today’s leading companies close the gap between their business strategies and the employee behaviors needed to bring those strategies to life. Many of Gregg’s clients are recognized on “great place to work” lists and credit their success to the Achieving Brand Integrity® behavior-based employee performance programs they use to drive consistently good customer experiences and more profitable results.

Is this app for you? If you are interested in managing the behaviors and experiences that drive brand success (not simply marketing the brand) then you will find the content in this application thought-provoking, relevant, and actionable.

So what are you waiting for? Download this app today and start focusing on ways to Achieve Brand Integrity through a more engaged workforce and better customer experiences.