Linkz is a way of using your smartphone to scan a print advert, editorial content, a piece of direct mail, posters, packaging…or anything at all…and get access to relevant digital content and options.

Just look for the Linkz logo: this will mean that there is an invisible code that you can scan with the Linkz app and, just like magic, a microsite or website linked to what you are reading will open on your phone with something worthwhile to show you or give you. This may include discount vouchers, additional details, downloadable content, competition entries and options to purchase or additional images, video and games.

There are some test and demonstration images available at http://www.linkz-im.com/testimages to try out the app if you want.