Capture 21st century Canada – its unique people, places and experiences – with Know Canada. Set the red bars of the Canadian flag over any scene, snap a photo, and share it via social media, email and the gallery on knowcanada.org.

In 2012, Bruce Mau Design launched the Know Canada campaign to rebrand Canada, giving the country a new identity free from traditional clichés. Know Canada works by showing Canada’s dynamic exchange of ideas, creativity, natural resources and people, highlighted between the two red bars of the Canadian flag.

With the Know Canada app, we put the transformative power of the campaign into your hands. The red bars act as a container for a rich array of viewpoints, imagery and, ultimately, understanding. The text, “Know Canada.” clearly states our goal. Join us in sharing today’s Canada with the world.

Bruce Mau Design (BMD) is a multidisciplinary design firm specializing in brands and environments. We create everything from identities to digital experiences to physical spaces – bringing ideas to life, transforming brands and helping businesses grow. We are committed to producing nothing less than world-class design.

Since launching, the Know Canada campaign has been featured by countless media outlets including the National Post, Globe and Mail, CTV News, Huffington Post, Yahoo News, Fast Company and was included in the 2012 Moscow Global Biennale of Graphic Design.