Active parents are endlessly concerned about making the right choices in raising their children. At some point in time every parent worries about whether their kids are healthy, eat properly, exercise enough, are getting the right education, and are socially integrated. kidQ was designed with the intent of allowing parents to better compare, track and understand their kids. Five base categories – Social, Family, Nutrition, Fitness, and Academic – are analyzed to help the parent help their children. As parents ourselves we felt strongly about creating an app that puts better information at the fingertips of parents to help guide in parenting decisions. Critically, as parents, in addition to seeking concrete answers, we wish to be reassured by our parenting decisions.