Panzara is a new mobile and web service platform for businesses to publish and for consumers to search for business information, services, events, mobile marketing programs, loyalty programs, deals, and discounts. It provides an easy to use central place on the internet for businesses and consumers to communicate with each other. It is unique because it allows businesses and consumers to use the single Panzara mobile application and web application, instead of having to download a mobile application for each business and cluttering up their smartphone top. The Panzara application and platform are using patent pending technology.