“The scientific definitions are unnecessarily complicated. An anthropologist is surely interested in the philosophical difference between augmented reality and augmented virtuality; however we are interested in how we can put the technology at our own use.” – reads the foreword of Introduction to Augmented Reality, a freshly published e-book from digital agency Karmamedia.

Being an “AR 101”, the book is a short but comprehensive, up-to-date look at the marketing aspects of augmented and virtual reality applications in around 35 printed pages. Full of practical tips and tricks, it’s a great read for anyone interested in QR codes, augmented reality games, location-based marketing or virtual worlds.

Especially recommended for marketers both on agency side and client side who wish to know more about these emerging technologies.

The book has been revised and reedited for App Store publication.