InThaKnow is a location-based social service that allows individuals to use their location to search continuously updated nightlife venue demographics posted in real time from the venues by InThaKnow members.

Key Demographics users can search for the following:
•Ratio of Men to Women
•1-10 ratings of Men & Women
•Crowd ethnicity
•Crowd type
•Age group

InThaKnow answers the question “What are the demographics of nightlife venues at a particular time?”

Today most nightlife locations, which include dance clubs, bars, lounges and hotel bars are very dynamic in nature. Their demographics often change on a nightly basis. It is often a challenge for nightlife patrons to find venues that match their demographical needs.
It is common for patrons to have to pay cover charges or wait in line only to be disappointed upon entering the venue to find that it does not meet their expectations.

InThaKnow is a unique application because it does not attempt to create another social network rather it integrates with services, such as Facebook to allow its users to share and post their reviews.

In addition, it builds on the premise- that the shared real time feedback of thousands of nightlife patrons provides an inherently more accurate demographical picture of venues than the opinion of a few critics whose judgments were based on a point in time that most often is no longer indicative of the ambiance of a particular nightlife venue.