The 2012 Illinois Travel Guide app transforms the features from the print magazine into an interactive experience designed to delight tablet users. Custom built for the iPad, this app sends users on an exciting journey through the state of Illinois. Tap here to reveal how high Willis Tower soars above Chicago. Pull out the embedded sidebar to find retro soda fountains in the iconic foods feature. Swipe to plot seven scenic byways one by one on a handy map. Slideshows, videos and live links take full advantage of the tablet’s agility. Everything about this app will inspire users to engage with and enjoy Illinois.

Features
• Dual-orientation layouts keep the user experience top of mind
• Intuitive interface and navigation delivers an immersive experience
• Lush, visual storytelling keeps users immersed in travel mode
• Niche features appeal to specific interests, while regional features present top spots
• Deep content presents an overview of the Illinois travel experience
• Full-page advertisements add another element to the mix
• Live links encourage further engagement with Illinois through blogs, social channels and digital assets