IdeaBlog® is at the forefront of Millward Brown's "listening" solutions. It is an innovative and proprietary research solution built on the dynamics of social networking that allows to connect with consumers in the online environment - the communication mode of choice for many people today.

IdeaBlog studies generate insightful contributions from customers that often include detailed and unsolicited comments and information relevant to a brand. Personal stories are shared, polling and short surveys can be conducted, and multimedia content can be posted by participants. This form of rich information provides a new level of insight to help you develop, build and strengthen creative, marketing and R&D activities.

This native application allows the respondents to participate in IdeaBlog projects directly from their phone. In order to use the application you need to be invited to an IdeaBlog project.