Gothic Lolita (known in Japan as gosurori, "goth-loli") is a mixture of the Gothic and Lolita fashion. The origins of the Japanese Gothic style can be traced back to the English New Wave Movement during the 1980s: however, the Japanese Gothic scene is fundamentally different from the Gothic subcultures of the west. This Gothic fashion has been adopted into the Lolita fashion through the use of darker make up, clothing, and themes in the design. Unlike other Lolita Styles, in Gothic Lolita darker colors are used for makeup. Red lipstick and smoky or neatly defined eyes, created using black eyeliner, are typical styles.The Gothic Lolita makeup is not as heavy or dramatic as the Western Gothic counterparts. Newer makeup styles emphasize lighter colors but still retain the heavy eye makeup.

The outfits themselves usually use dark color schemes like black, dark blues and purples; often with accents of white. As with western gothic subculture, cross jewelry and other religious symbols are also used to accessorize the gothic Lolita look. Other accessories, like bags and purses, are often in uncommon shapes like bats, coffins, and crucifixes.

Like many other Lolita fashions, the Japanese visual kei movement was responsible for helping to introduce and popularize the Gothic Lolita style. One artist in particular, Mana, a Japanese musician and fashion-designer, is considered to be the major force behind the popularization of the Gothic Lolita style, though he is not credited with creating it. Mana’s own Gothic Lolita fashion label, Moi-même-Moitié, has grown to be very successful. To describe the designs of his new label, he encouraged the use of the terms Elegant Gothic Lolita (EGL) and Elegant Gothic Aristocrat (EGA)

Key words:
Gothic, fashion, Lolita, harajuku, rock, punk, music, black, style,japan,visual


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