Makes a great gift for any fishing fanatic!

The Freshwater Lure Selector showcases some of the best tackle companies in the industry, including Berkley, Matzuo, Worden's and others! This app is also designed to be a reference for whatever you may already have in your own tackle box. Choose the best lure according to the two most important factors: water depth and water clarity. Light conditions are the third most important factor, and there’s a good rule of thumb that applies to most of the criteria used for the Lure Selector: Use bright colors on bright days, and darker colors on overcast days.

With the Lure Selector you can visit the website of each tackle company, or be directed to sites where lures can be purchased. New lures and brands will be added periodically. All lure and brand names are used with the permission of their respective owners.