Flow Powered by Amazon is an augmented reality app that lets you discover information about everyday products around you.

With Flow you can identify tens of millions of products, including books, DVDs, and packaged household items like a box of cereal or a box of tissues.

To get started, point your camera at
- Book covers
- Video games
- DVDs
- CDs
- Or point to the UPC barcode on any product.

Flow uses A9.com's continuous scan technology to automatically recognize items available on Amazon.com, and overlay product information using augmented reality.

Once you launch the app, aim your camera towards the items you want to identify. Flow will begin recognizing items immediately. Move your phone from one product to the next, and information is automatically delivered to the screen. For some products, media previews, like audio clips or video clips can be viewed almost instantly.

If you want to learn more about a given item, or find out about related items, or read customer reviews, tap on the product information preview that appears on the screen. You can also share product details with friends via email, Facebook and Twitter, or make purchases on Amazon.com.

Flow’s History feature gives you access to all your scanned items, sorted by date, product category, item name, or mapped by scan location.

For iPhones running iOS 4.2.1 and above.