The story of Femina, India's first and most read women's English magazine, reads much like the story of the urban Indian woman. For over 50 years now, Femina has been capturing the essence of the modern woman, and how she has been evolving. Over the years, Femina's readership has grown steadily, with over 60% of its English edition readers being in the age group of 25-45 years and over 76% of its Hindi edition readers being in the age group of 16-45 years. Today, our reader is not 'just' a housewife or 'just' a professional, but she's both & more. And just like our readers, we too have evolved. Today, Femina has an online incarnation: 'www.Femina.in', and with this, Femina aims to reach out to women 24 hours of the day. The website covers a huge bandwidth of topics including Fashion, Relationships, Beauty, Buzz, Health, and Food, and columns like Your Space and Spotlight make it a one-stop-destination for women, online. The website also features user-generated content in the form of tips, communities, forums, polls, contests and other interactive content which add to the experience of the end user

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