Be the one to end the debate. Too many hours are spent every week by marketing, advertising and market research people debating research results that are not significant and as likely due to chance.
Does it Matter lets you check instantly whether a market research result is significantly different or is just a function of chance.
Does it Matter is a stat tester made as simple as statistics can be. Whether comparing percentages or average, Does it Matter lets you decide whether to spend your time debating.