Unique, unconventional and full of surprises, D’NA is a museum-like store bridging East and West through a shared appreciate for fashion, art and design.

Fashion’s cosmopolitan allure: Established in the heart of Riyadh in 2006, D'NA has emerged as an independent fashion voice in the Middle East and on the international scene. More than a fashion boutique, the space is an artfully curated magazine come to life; reflecting its founders’ unique take on all things fashion, culture and design.

Be Inspired:
D’NA is also a 21st century salon of ideas, where exhibits of cutting edge art are frequently held, patrons are encouraged to leaf through stacks of coffee table books and a rotating selection of art house films are projected on a nearby wall. Past screenings have included Max Ophuls’ 1953 masterpiece The Earing’s of Madame de and the 1966 Lana Turner classic Madame X, with its costumes designed by Jean Louis. It is all part of a unique vision to bridge cultures through fashion, art and design.

Experience the D’NA Universe:
We have re-imagined our D’NA website as a virtual extension of our store/gallery. Our Members will now be able to connect to the D’NA universe at home and throughout the world.

Like our store, the D’NA site will constantly evolve with news and events.

-D'NA's Moodboard features a rotating selection of images and stories on all that inspires us in the worlds of art, culture, fashion and travel. Exclusive interviews with fashion personalities, cultural figures and inspiring travel destinations are all brought to you by our international team of chic guest-editors scattered around the world from Beirut to Paris and beyond.
-D'NA's virtual Lookbook presents a tantalizing glimpse at the exclusive designs we will be featuring in our store each season, and can be accessed by our loyal customers through a password.
-The Designers directory gives you one-click access to each of their websites.
-The News page features the hottest headlines fit to print from around the world.