Digital Frenemies is the indispensable companion for decision makers who want to take publishing to the next level. Created by the WAN-IFRA digital media team, the focus is on business development and best practices.

Digital Frenemies is the new breed of industry review, setting the agenda, revealing and surprising in the new business landscape. DF is a vehicle to communicate our expertise and experience. WAN-IFRA, the World Association of Newspapers and News Publishers, is the hub of our industry, and our digital team has unique access to publishers and their business strategies, as well as an unparalleled understanding how these fit in a wider media context.

The content:
• Each edition includes a Corporate Striptease, where one of our members reveals it all. How they operate and why. What their strategies are and how they implement them.
• Digital Frenemies keeps the executive in-line with the wider digital team: The impact and potential of each new technology/platform is explained to ‘non-geek’ executives.
• It is the “noise filter”: a time efficient way to get the latest business and technology up-dates with relevant intelligence and analyses.
• It provides in-depth analysis on specific subjects, contexts, consumer understanding and industry benchmarks.
• It includes business cases with universal components, analyses and opinions.