Dian Xiao Er symbolizes a pit-stop for travelers (customers) to rest and replenish their energy fully before setting off to continue their hectic journeys again. Dian Xiao Er not only provides to the travelers a place of warmth, satisfaction and happiness as they indulge in the delectable dishes, it is also a place for them to interact and build relationships with one another. Dian Xiao Er also symbolizes an element of blessing and fellowship as everyone is brought together in Dian Xiao Er.

The ambience at Dian Xiao Er is intentionally planned to be rustic and raw with the careful selection of materials to complement the freshness of the herbal roast ducks which are prepared and roasted in the display kitchen daily. Customers can expect to experience a choice of dining ambience varying from dining inside a traditional Chinese inn to dining inside a rustic timber shed at the foot of a stone cliff.

Regardless of a society's progression, the purpose of a meal remains multifaceted. On one hand, it is a social occasion; a reason to bring people together at a single place and enjoy each other's company. On the other hand, it is a time for animated and passionate discussion amongst people holding all-embracing views across many different topics and interests. It is also a time when the body receives necessary sustenance and when the hosts enjoy opening their environment to close friends and associates, as well as an opportunity to integrate new members into that community. No matter what the reason may be, Dian Xiao Er is your pit-stop for all occasions.