Two top companies each rolled out national and international announcements for new products. Both accomplished their goals during every product announcement. The first company proved to the world that they were once again the world’s leader in technology. The second company always booked two years’ pipeline in 21 days. We think the second goal is better.

Demand Generation teaches the secrets of planning and executing sales, marketing and customer activities to produce qualified leads or new sales. These techniques include specific guidance in targeting existing customers, competitive customers, or potential customers who are not really committed to any provider. During this app, you will learn how to plan sales and marketing events, how to identify the critical steps and exposures required for success, and how to eliminate potential areas of lost impact… all before you leave the planning table. Individuals and companies from IBM to single person shops have used GDA Demand Generation techniques to double, triple, and even quadruple their prior year’s sales. And so can you!