Commercial Capability Assessment tool identifies concrete areas of improvement in marketing and sales capabilities through peer and industry best practice comparison. This highly interactive app helps clients assess performance on key drivers of marketing and sales capabilities, including consumer insights, brand and product management, innovation, marketing communication, pricing, channel management, sales and account management, sales support and more. You must obtain access to utilize the McKinsey Commercial Capability Assessment Tool. You can obtain access by contacting CCAT@mckinsey.com.