Think about everything you do with your mobile phone and tablet nowadays: connect with friends and colleagues, read books, play games, watch movies, monitor your fitness, get directions, buy products (and even work).

Imagine all the data flowing between those devices. Now add in all the data being generated by “things” like cars, televisions, airplanes, even toothbrushes.

Every click, swipe, like, buy, comment, deposit, jog, and search produces something we call a Code Halo. These are important to us as individuals, and now they are becoming critical for business success. In fact, market leadership in more than a dozen industries has already “flipped.” Winning organizations are creating competitive advantage with Code Halos.

In this app, Malcolm Frank, Paul Roehrig, and Ben Pring – from Cognizant’s Center for the Future of Work – explore the Code Halo phenomenon and describe how the “digital lives” of people, things, and organizations are changing the rules of business.

Rich with video and interactive graphics, the Code Halos iPad app tells the story of how the value of digital information is overtaking the physical economy.

In an era where digits are becoming more important than widgets, learning how to apply Code Halo thinking will ensure that you and your organization will win in the new “Code Rush” and avoid an extinction event.