The app works by recognising Trigger Images – which could be images in print, objects or real-world locations. Once detected, a number of different actions can occur, either independently or in sequence:

Video
Images are most typically brought to life with video content. Videos or animations, including transparent channels, can emerge from the Trigger Image with a cross-fade or eye-catching transition effect. The video continues to play in situ, although a “double tap” function can easily be added to allow full-screen mode.
Buttons and Images
Often placed alongside a video, icons or buttons can be set to launch a website or start another action. For example, a user could hover over one page of a catalogue and see a number of buttons appear, allowing access to a mobile website to purchase products.
3D Objects
Full 3D objects may be rendered in real time into the scene. For example, a 3D animated figure could appear on top of a news article. To see what is possible with the Aurasma 3D engine, select “3D Overlays” from the Aurasma menu screen.