United Concordia is proud to present Chomper Chums™, a dental hygiene focused mobile app designed to enable parents to help their children to learn proper brushing techniques and to establish long lasting and healthy oral wellness habits. The target audience includes children between the ages of 4 and 11 years of age.

The purpose of the app is to help children to learn good oral wellness habits at an early age that will last a lifetime. These include brushing for the recommended time period of two minutes, twice per day, as well as flossing and rinsing. To engage children while they learn, the app introduces three fun, friendly and lovable animal characters with whom they interact each time they brush. Characters include a lion, horse or alligator – all of whom help them to learn how to brush properly.

The animated app helps children to make sure to reach all quadrants of their mouths when brushing by showing the inside of their character’s mouth while they brush, and chasing “sugar bugs” around each quadrant. When the child brushes correctly twice per day and for the recommended 2 minute time period, they earn coins that are then used to purchase food items to help to care for their animal. The child is encouraged to select healthy food items, but can also select less healthy choices to feed their animal, such as snacks rather than vegetables – and the health of their animal is influenced by their choices, teaching them about the importance of making their own healthy eating choices. Also, children who brush regularly for extended days can earn the “Super Smile Award” which allows them to send their animal character on a new adventure!