CarnaticRadio.com is operated by individuals who treassure carnatic music and is devoted to making available music from this great tradition to its connoisseurs (rasikas) globally 24x7. In addition to being designed as an entertainment media for all, it is focused towards benefitting the next generation of musicians by improving their 'ear music' (kelvi gnanam) through listening to the performances of renowned artists.

CarnaticRadio.com also intends to provide a platform for new generation artists through its broadcasts. Accordingly, in addition to playing recorded music the site also plans to web cast (audio) concerts of such artists LIVE.