Founded by two young female Emirati graduates from Zayed University, Boum App is the first app of its kind that caters to promoting the image of the U.A.E. Boum is a mobile application based on user content that will allow people to experience the U.A.E from local users. The aim of Boum App is to position itself as the leading mobile application for the U.A.E. The name Boum was chosen because it is the Arabic translation of Dhow. Just like those Dhows , Boum will be a tool that will be used to transport ideas, photos, comments and reviews of users to other users as well as in sharing views on destinations and hot-spots all around the UAE.