Once upon a time, there lived a sleep-deprived new parent (that's you!), a cuddly growing baby, and an empty baby book. Then came along Baby’s Firsts (that's us!).

Baby's Firsts prompts you with inspiring, creative reminders to capture baby moments and milestones you’ll want to keep and share. All you have to do is grab quick snapshots with your phone.

Behind the scenes, we'll craft these snapshots into stories that help document your baby's first year. And bit by bit, almost without you even realizing it, you’ve collected incredible firsts, lasts, and all the magical, messy moments of your first chapter together. So all you (and your cuddly growing baby) have to do is live happily ever after.

· 300+ prompts to inspire creative ways to capture those sweetest moments
· Instant sharing to Facebook, Twitter, Flickr and email
· For iPhone, iPod Touch
· Exclusive themes and designs
· And lots more to come. Ultimately, our mission is to banish baby book guilt!