Lady Gaga brings you a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community - "the auras". Altering the human experience, we bring ARTculture into POP in a reverse Warholian expedition. Exploring Gaga's existence as a cultural interface, the user will share in the "adrenaline of fame" as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once.