Apatapa connects people with the business they are currently visiting. It provides powerful tools for customers to offer valuable feedback and engage directly with businesses. Currently, Apatapa consists of five features:
-Newsfeed: Business announcements such as events or specials
-Applaud: Employee evaluations and direct communication with the business
-Photos: Photos taken by customers while on location
-Mingle: Conversation prompts and discussion
-Polls: Multiple-choice questions

Businesses can sign up and customize the content and aesthetic of each of these features to maximize the value from this interaction.