A custom app for global fashion brand 3.1 Phillip Lim that utilizes Mobile Acuity's Mobile Visual Search technology to allow users to gain exclusive insight into the brand and the designer. The app acts as a special lens to the brand, unlocking exclusive content, secret items, product knowledge, designer inspiration, behind the scenes access, shop looks and links to special offers, creating almost a game out of the interaction. 3.1 Phillip's design sensibilities are all about the subtle details, the hidden transformations in the clothes - designed for the curious global citizen- making this app a perfect agent for discovery. Application by King & Partners.

How to use it:

1. Use the camera within the app to rollover AGENT 3.1 enabled printed 3.1 Phillip Lim materials.

2. AGENT 3.1 recognizes the things in print and links you to a corresponding mobile page.

3. Here you can gain additional access to exclusive content, secret items, product knowledge, designer inspiration, behind the scenes access, shopping looks and links to special offers

4. You can also share it via Facebook and Twitter and join the online discussion.

5. It also works with all 3.1 Phillip Lim printed materials including brochures, look books, ads and billboards that have the AGENT 3.1 icon.

For more information and to visit our Online Boutique: http://www.31philliplim.com

Follow us on Twitter: @31philliplim

Find us on Instagram: @31philliplim

Like us on Facebook: http://www.facebook.com/31PhillipLimOfficial

Pin us on Pinterest: http://pinterest.com/31philliplim

Discover Phillip’s inspirations on Tumblr: http://31philliplim.tumblr.com

Watch our videos on Vimeo: http://vimeo.com/31philliplim

Application by King and Partners : http://www.kingandpartners.com