The Aday system provides a way for people in a variety of different settings to change and empower themselves by revealing previously unnoticed patterns in their day-to-day activities, and making it possible for them to streamline their schedules and get back more of their time.

The Aday application, processing the clients' mobile phone entries, is easy to use and its technology is based on scientific method and well-proven time-geographic research. It can be used to map and evaluate time use and daily activity patterns, and works well for organisations and individuals alike.